Local Hero is a pop-up space inside Churchill Square that is continuously hosting different stores. They offer brands the opportunity to showcase their products while renting the pop-up space for a period of time.
Local Hero is run by Lone Design Club, which combines fashion and beauty labels and provides a rotating selection of brands for visitors to discover. If you have ever felt that you have explored all Churchill Square has to offer, rest assured that there will always be a new space occupying Local Hero, presenting shoppers with brand new experiences.
The first store to take over the Local Hero pop-up space is Eterna. This store has taken the space for the next three months, bringing stylish activewear to shoppers at Brighton’s Churchill Square.

Eterna is a sister company to a local Brighton business and sneaker reseller called OG Kicks. The shop has a range of modern features such as digital screens, display shelving, a POS system and more.
Eterna brings active clothing, trainers and style together with reasonable prices and offers. Join the Eterna movement on their Eterna Sport website online for an amazing £10 off your first purchase at their Churchill Square store. This new store has proved to be an exciting new addition to Brighton’s activewear scene and is worth checking out. Visit today while they are still open.
Address: Churchill Square, Western Road, Brighton BN1 2TE
Website: Eterna Sport – Opening soon
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