The Brighton Naked Bike Ride returned today, Saturday, July 5, bringing together hundreds of free-spirited cyclists to pedal through the city with an unapologetically bold message: celebrating body positivity and highlighting the vulnerability of cyclists in our car-dominated society.
Hundreds of riders congregated at Preston Park, marking the official start of the ride around 2pm. Cyclists, some adorned in body paint and floral accessories, traced a scenic route through Brighton, via Hove Lawns before culminating at the nudist beach along Madeira Drive.

As with past rides, today’s event was a vibrant and peaceful protest against fossil fuel dependency, championing cycling as a cleaner, more sustainable transport option. Embracing nudity was also a statement of liberation and body acceptance. The ride welcomed participants of all ages and bike types, including adapted and e-bikes, while emphasising safety and inclusivity. Sussex Police reportedly lent support in ensuring traffic coordination .
The World Naked Bike Ride (WNBR) began in Spain in 2001 and evolved into a global movement by 2004. It’s more than a cheeky spectacle, it’s a moving manifesto calling for sustainable transport, cyclist safety, and a reclamation of the human body from shame. Brighton’s ride has been part of that tradition for over a decade, usually staged in early summer .
Riders laughed, cheered, and waved at beachgoers along Madeira Drive, creating a playful and celebratory mood. Onlookers expressed delight, some snapping photos, others joining in spontaneous applause.
Among participants, there was a clear focus on safe cycling and legal protest, with no reported incidents or disruptions to traffic beyond planned coordination.