Brighton is a hotbed of small and medium enterprises. There are many start-up businesses in the city, as well. However, it is often hard to make your mark in such a vibrant city even if you have a good story to tell. That’s why online marketing is so important to smaller enterprises especially. Modern digital marketing methods allow small business owners to compete on a more level playing field with their larger competitors. This is because, unlike many forms of traditional marketing, it isn’t about how much budget you have. Rather, it’s about how you use it. Read on to learn what you need to market any Brighton business to the rest of the country and even internationally using the power of the internet.
Set Up Professional Email Accounts
Far too many small businesses in Brighton use Gmail or similar accounts. Often, they are the same email the business owner uses for their personal correspondence as they do for their business. To some would-be customers, this is unprofessional. It makes it seem as though the business is an afterthought or might even close down at any time. A proper email account with a connected website URL, on the other hand, looks permanent, solid and trustworthy. Use an email hosting service from IONOS or a similar reputable provider so you can have more than one email for different purposes, too. An email address starting info@ can go to an entirely different inbox to sales@ and so on. With this approach, all of your employees can have their own correspondence addresses but you’ll still retain full control over what can be seen by whom. In short, setting up professional email addresses is one of the best things you can do to improve your brand image in the digital age.
Optimise Your Site for Search Engines
Even if you have already followed some of the best marketing tips for businesses in Brighton, such as producing an eye-catching logo, your website will only start delivering for you once it is properly optimised. This means including elements that the likes of Google and other search engines favour and getting rid of things they don’t. On the whole, search engines rank websites higher when they offer relevant information. If you add a blog that’s unrelated to your core business, then you could be doing your website harm, for example. Provide useful information that is clearly explained. Use links to authoritative websites since search engines also tend to rate sites by which ones they’re connected to. In addition, ensure your pages load rapidly. If they don’t, then this could cause a problem with how well you perform on search engine results pages, otherwise known as SERPs. Finally, get rid of any links that no longer work and out-of-date content that’s no longer relevant. Think of doing this as the digital equivalent of a spring clean.
Conclusion
By localising the content you have online so it refers to Sussex generally and Brighton in particular, you can help boost sales enquiries. Make sure you have professional contact methods so you don’t put off would-be clients and use SEO techniques to help boost your online presence.
