To open the year, the UK’s longest-running startups index released its new line-up of ones to watch in 2026. Among the vaunted picks for the Startups 100 Index were three based in Brighton. The natural skincare line of My Skin Feels ranked the highest at 85th, while Bikebook just made the cut at 99th.
In between them is the marketing company Sampl Technologies Ltd. This Brighton startup focuses on helping brands run one of the most effective and popular forms of marketing in a most efficient way. For any business looking to grow their reach, increase engagement, and increase conversion rates, Sampl is ready to help.
Enhancing the Ever-Popular Sampling Campaigns
Product sampling is very popular among customers. Sampl Technologies Ltd recognise this and have built specialised tools to help businesses get over the hurdles and maximise the marketing scheme. After all, the main stumbling block for most businesses considering a sampling campaign is the perceived loss of earnings.
By giving away free samples, some assume, you’re giving away money. You need to pay more to create the product samples that are just freely given away for free. It’s tough enough to get past this in physical stores where human interaction can encourage a follow-up purchase, but online, nothing stops people from running off with the goods.
This line of thinking certainly misses the upside that many savvy businesses tap into. Sampling nurtures customer relationships, improves brand visibility and appreciation, leverages the reciprocity principle of human behaviour to convert samples into sales, and allows customers to benefit from risk reduction by trying before they buy.
Brands like Sephora benefit from this via its regular samples in the Beauty Insider program, and each year, Cadbury offers free samples with its Secret Santa campaign. Even without physical samples, the freebie works for online platforms, like with bingo bonus promotions available online. Welcome offers, daily free play, and free tickets all engage customers as samples to try before paying real money to play a game or two.
Sample Technologies Empowering the Use of Samples
Also the winner of the Best Lead Generation Campaign at the marketing industry awards ceremony last year, Sampl has created a dedicated digital platform for brands to make the most of sampling campaigns. It helps them to target consumers who are qualified to partake and will then track all of the interactions from that point onwards.
So, the user of the Sampl platform will get to see exactly what is and what isn’t working for their sampling campaigns. The brand will also get clear-cut data points and feedback on reviews, see the true sales figures that come post-sampling, and gauge interest further through opt-in tracking.
Ultimately, sampling is a way of marketing to customers in a way that doesn’t feel like marketing. You’re not invading their space with easily overlooked ad placements. Instead, you’re offering them true upfront value with the hope that your brand will convince them to join your side.
Sampl is here to help brands home in on the exact elements and the journey that customers take to become returning customers through a sampling campaign. With over 250 clients already, Sampl’s place among the top UK startups is well earned.
