Brighton is a bustling hub for a wide variety of events, from music festivals and art shows to tech conferences and food markets. If you’re organizing an event in this vibrant city, ensuring it’s well-promoted is key. A fantastic tool to assist in this is Skiddle.com, a popular event discovery and ticketing platform in the UK. Here’s a guide on using Skiddle alongside other strategies to spread the word about your event.
Get Your Event on Skiddle.com
Start by listing your Brighton events on Skiddle. This platform is especially effective for events in cities like Brighton. Create an engaging event page with all the essential details—date, time, location, and a description of what attendees can expect. Use attractive images or videos to draw interest. Also, take advantage of Skiddle’s promotional tools like spotlight listings and targeted email campaigns to reach an audience that loves events similar to yours.
Use Social Media Wisely
Social media is essential for generating buzz. Create event pages on Facebook to invite your network and use Instagram and Twitter for regular updates and teasers. Develop a unique hashtag for your event to encourage interaction and discussion among your followers.
Engage with Local Media and Influencers
Brighton’s local media can be a great ally in spreading the word. Send out press releases with all the important details and what makes your event unique to local newspapers, radio stations, and blogs. Offer journalists or bloggers a special preview or experience related to your event. Additionally, partnering with local influencers who resonate with your target audience can build trust and amplify your reach. Work together on promotions and use their influence to attract more attendees.
Use Email Marketing and Local SEO
Keep potential attendees informed with email updates. Share regular news about your event, including any special guests, early bird ticket offers, or extra activities. Tailor your messages based on people’s interests using segmented email lists. Ensure your event is easy to find for those searching for events in Brighton by using keywords like “Events in Brighton” in your online content and registering your venue or business on Google My Business for better local search visibility.
Offer Incentives and Monitor Your Progress
Encourage early ticket purchases and word-of-mouth promotion by offering early bird discounts and referral programs where attendees get perks for bringing friends. Use analytics from Skiddle, your website, and social media to monitor which promotional activities are most effective and adjust your strategy accordingly.
By weaving Skiddle.com into your overall promotional plan and following these tips, you’ll significantly enhance the visibility and success of your event in Brighton. The secret is to start promoting early and maintain a connection with potential attendees, keeping them excited about what’s ahead!
